Udi’s: A lesson in quality control and packaging

problem with gluten free bread

Just half a sandwich for me, please!

Udi’s get your act together. This isn’t the first time I’ve paid a gazillion dollars and been disappointed. If I want hole-y bread, I’ll go to a Catholic church or a bagel shop. You need better systems in place to provide a more consistent product. Maybe you need to open your loaves and package them in halves to assist you with quality control. I’m not sure but we’ve been through this before.

While I’m writing, please adjust your colorful packaging so that I can see what’s inside the bag. (Other food companies take note!) A graphic designer should be able to modify this with ease and keep your branding in place. I’ve had too many frozen, thawed and re-frozen loaves full of mushy spots due to condensation forming ice crystals and being trapped within the bag. (Refining your system of preservation and delivery could be useful.) If I could see the bread prior to purchase, it wouldn’t feel like a gamble. You may be a brand leader right now, but the competition is such that you may not hold your position in the market indefinitely. Pay attention to details.

Have you ever opened a package to find the product inside was not at all what you expected? Email admin@finepointpen.com or Comment.

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